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Social Media Marketing(SMM)

Institute of Digital Marketing Training In Jaipur > Social Media Marketing(SMM)

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What is Social Media Marketing in Online Marketing?

Social media optimization is the technique to create the brand and links through different social media platform like Facebook, LinkedIn, twitter, YouTube, tumbler, Instagram, pinterest and many more. It is one of the major section of digital marketing which helps to make your website brand and visible to the world through links, post, pages, campaigns, audience etc.

What you will get in this SMM course?

Introduction of Social Media Marketing

Social media marketing is the strategy of marketing through various social platform which help you to gather the favorable audience according to your brand and business. How these advanced platforms contribute to digital marketing and their tools to modify the strategy.

What are different Social Media Platforms and their works?

There are approximately more than 100+ social media platforms from which these captured most of the market:-

1. Facebook

– Creating the Pages, Profiles and Links.
– Social media psychology
– understanding of Facebook marketing
– Art of post engagement and Facebook best practices
– understanding of Ad campaign, Facebook advertising campaign
– Use of Power editor tool and edge rank for adv.
– Facebook advertising campaign creation
– Facebook insight and payment module like CPC vs CPM vs CPA
– setting up the conversion tracking and third party tools

2. Twitter

– Understanding of twitter marketing
– Tool to contribute twitter like Tweet desk, Klout, Peerindex
– Strategy behind twitter campaigns black hat techniques
– learning or twitter card and the importance of retweet and becoming trending.

3. Linkedln

– Understanding of linkedln
– Difference between company profile and individual profile
– Linkedln publishing strategy and marketing through linkedln groups.
– Various display, messenger and text advertising campaign strategies.
– Company page and lead generation campaign through it.

4. YouTube

– Importance of Video marketing
– YouTube marketing for business
– creating of your first video for your channel
– Tools to help in effective video creation
– importance of subscribers and shortcuts to make it viral
– How to earn through youtube for youtubers
– understanding of bid strategy

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