What is Search Engine Marketing in Advanced Digital Marketing?
Where search engine optimization is the fight to get top in organic ranking but search engine marketing is the fight to get top on search engine by paying the amount through biding strategy and best advertisement. We also call it technique of paid marketing which also requires the understanding of google adword tool and use of keyword planner. It is the section which individual plays the important role and thats why it has their own google adwords certification through google.
What you will get in this SEM course?
1. Why SEM is important?
Spending lots of amount to get the rank in organic, sometime’s we need the instant results where we can go with this paid marketing which requires the proper strategy.
2. How SEM works?
Google algorithm is very complicated to fight for which we need to understand the targeted audience, location and other available information to get the genuine results through it. Customer enters search query and the best designed advertisement will get the most new visitors and traffic which also improve’s the ranking in organic search too.
3. Role of keywords and keywords research.
Keywords plays the vital role in online marketing and where we are spending money then keyword research is the backbone of this marketing. Choosing the keyword phrase to run the campaign where every penny should be countable which requires the extreme knowledge of Paid Marketing.
4. Complement of A/B testing in SEM.
A/B testing of your landing pages is an easy way to get most out of it, either by optimizing for average order value or revenue per page. Optimizing your landing page can help to maximize the quality score with SEM networks through which you can reduce the average CPC.
5. How understanding of Bidding saves your Expense in SEM?
Effective bidding strategy help your advertisement to produce profitable result and your ads to rank well. More over changing the bid at times will help you to get the most out of it in which quality score of website is also the major factor to get on the top of the result.