Only marketing or Results also?
Only interested to watch Game or want to know who won it?
Only want to start business or Success is also need to measure?
If you want to become digital marketing Expert so your approach should be result oriented always.
With the evolution of laptops, tablets, and smartphones, it has become easy to access data at any time and from any place. The new generation, in particular, is extremely savvy when it comes to accessing information online. Due to this most of the businesses, today prefer to have an online presence in the form of websites and social media.
A website is like your 24-hour advertisement and the face of your organization online. Websites and social media have become great sources of generating leads and hence must not be ignored.
But having a website is not enough!!
The website must be present in the top search results so that people may know about it. It must rank higher in the search engine results for people to know about it. Similarly, having a social media account does not do any good until it reaches the people for whom it is meant.
Hence, it is extremely important that there be a mechanism by which a business has means of reaching more and more prospects. All this has been made possible through digital marketing.
To Become a Digital Marketing Expert lets understand first what is Digital Marketing?
I have an Experience of 6+ years in it but still am learning and I loved it. Digital marketing is the promotion of products and services through various digital means like website, email, smartphone, social media etc. A digital marketer is a person who is well versed in various digital marketing techniques and can carry out promotions using digital media.
As the digital platforms are increasing and becoming more and more popular among the people, the need for digital marketers is also growing. Hence, digital marketing has emerged as a very preferred career choice.
Importance of digital marketing in modern world today
As I said earlier, with more and more people turning to digital medium for a large number of needs, digital media has emerged as a very important means of marketing. As such, a large majority of organizations are turning to digital media as an important marketing tool and allocating a substantial budget for digital marketing. By this affordable and effective targeting of the audience is possible. In fact, even the results are traceable which makes easy to formulate strategies around the targeted audience.
With the increasing time and budget being spent on digital marketing, it goes without saying that there is a huge demand for digital marketing professionals. In fact, the demand is much greater than skilled professionals till now. As a result, a career in digital marketing is a very lucrative option today. Companies are on the lookout for well qualified and skilled digital marketers.
Now I would like to discuss about few things below by which you can judge yourself that it’s not hard to become a digital marketer.
Skills needed in order to become a digital marketing Expert —
In order to achieve the goal of becoming a proficient digital marketer, having a great interest in it are not enough but it is very important to keep a track of latest technologies and advancements in the field of digital marketing.
Another very important skill is creativity. You must be able to use the existing technology to your advantage. Creativity to do more experiments through innovative idea using digital marketing skills which would be fruitful for your business or company to attract more and more people. Like any other marketer, you must be able to think out of the box.
Having a creative mind with good writing skills is definitely a plus. This will help you to express your idea through various strategies and get the result of it fast. A well-written website or social media content will definitely attract many people.
Also, it is important to have good analysis skills so that you do not blindly follow the market trends and are able to judge which strategy or platform is best suited for your requirements.
Qualifications required for becoming a digital marketing Expert
Like any other career option, various online courses, regular classes, and certifications are available for becoming a digital marketer. Many universities & institutes offer degree or diploma courses in digital marketing.
Any graduate or even people with an MBA in marketing can apply for this course. Many universities also offer graduate programs in digital marketing.
Digital marketing is beneficial for – students, entrepreneurs, marketing managers, bloggers, YouTube channel owners, start-ups, celebrities, B-tech & MBA students, tech-savvy people, social media enthusiasts, and freelancers. Hence, these form the major chunk of digital marketers.
Google, being the most used search engine offers various certifications which really increase the potential of getting hired and help to boost your career in the digital world. Some of them are:-
- Ad-words Search Certification
- Shopping Advertising Certification
- YouTube Video Certification
- Mobile Advertising Certification
- Ad-words Display Certification
- Google Analytics Certification
- Google Tag Manager Certification
Hub spot Certifications
Hub spot develops software for Inbound marketing and sales and offers various certifications which contribute in digital marketing career.
- Hub spot Academy’s Inbound Certification
- Hub spot Content Marketing Certification
- Hub spot E-mail marketing certification
Bing is a search engine developed by Microsoft and offers certifications. It always count after Google as search Engine and according to the survey have 30% market and gradually increasing day by day.
- Bing Ads Accredited Professional Certification
Know the Importance of Digital Marketing Specialists for an organization in this digital world today
If you are confused that why organization should hire you or the importance of your profile, then let me help you here!!
Now as we are aware that digital marketing is growing with growing use of internet and smartphones, tablets, and laptops etc., let’s have a look why a digital marketer is needed in an organization.
The top officials are very busy so a digital marketer is the only one who can study or aware of various online trends and apprise the top officials accordingly so that they are able to take the required action and formulate the marketing strategies.
Also, digital marketing is low cost wise as compared to traditional marketing. A digital marketer can help in targeting customers who are appropriate for the company’s product or services rather than reaching all the people who are not concerned with the product.
Let me try with this example,
Reaching women for a men’s fairness cream is not appropriate so using digital marketing skills you can only target males which are the major audience for the product and you would not spent over false market which is not fruitful for your particular product or service.
Digital marketing scope and specializations
Before we talk about specialization we must know what is the scope of digital marketing. Various profiles are contributing as a part of digital marketing. All the forms individually play an important role in the field of digital marketing. Let’s discuss in brief about major one’s —
Search Engine Optimization (SEO)
There is no use of having a website if no one visits it and for that, it is very important that the website ranks higher in the search engine results, more precisely, the organic results. Defiantly it’s a process of 4 to 6 months by various methods with the team efforts but all organization wants to be on first page to get their genuine customers. An SEO expert helps in ranking the website higher in the search results for certain keywords.
Search Engine Marketing (SEM)
SEM is the paid form of marketing including Pay per click and CPC in which advertisements are displayed on the top, bottom etc. and the advertiser pays only when a user clicks the advert.
An SEM specialist is an expert in the PPC (Pay per click), CPM (Cost per thousand Impression) etc. which are forms of paid searches. E-commerce organizations are looking for huge team of SEM Experts to sell products online.
Content Marketing involves creating effective content which is able to engage the people and turn them into customers. Thus, a content marketing specialist is responsible for formulating content marketing strategies. As we all know that “Content is king” and that’s why Content Writers are in huge demands.
Social Media Marketing
Today a majority of people use various portal of social media either it’s a Facebook, Twitter or LinkedIn and many more. Hence, social media has emerged as a very important platform for promoting products. A social media marketing specialist has the knowledge of various social media platforms and marketing techniques and contributes by implementing various ideas and sharing pictures and videos. And these platforms are giving the opportunity to approach the customers by paid source too like google.
Although experts specializing in all these different fields have the potential to appoint in companies as generalists known as Digital Marketer/Digital Marketing Expert/Digital Marketing Manager. They are all-rounders and have in-depth knowledge of all the aspects of digital marketing discovered above.
At the End I would like to discuss job growth of a digital marketer
Just like any other job, digital marketing also offers a complete carrier path. The job growth opportunities are ample for the right candidate.
An example of the carrier ladder could be the following:
- Digital Marketing Analyst – 0-1 year experience
- Digital Marketing Specialist / Expert- 1-3 years experience
- Digital Marketing Team Lead / Asst Manager – 3-5 years experience
- Digital Marketing Manager – 5 years experience
- Digital Marketing Strategist – 8 years experience
- Chief Marketing Officer – 10 years and above years experience
Brief on the pay scale of a digital marketing Nomads
All hard work and learning are only for good pay to live and secure our future. Digital Marketing is not only one of the most sought-after carrier today but also one of the most handsomely paid too.
Digital marketing is really catching on. This can be ascertained from the number of jobs being posted on various job portals. Naukri.com alone contains 35000 jobs for Content Marketing while Timesjobs.com contains 62000 and Monster.com 18540. Likewise, Naukri.com contains 37000 Digital Marketing Sales jobs. The figures for Timesjobs and Monster.com are 13000 and 8865. Thus, there is a great demand for digital marketers.
The income varies according to the experience and qualification. Given below are some approximate figures for the salary offered for different positions.
- Chief Marketing Officer – 12 lacks to 25 lacks
- Digital Marketing Manager – 4 lakhs to 10 lakhs
- SEO Manager – 3 Lakhs to 7 lakhs
- SEM/PPC Expert – 3 lakhs to 5 lakhs
- Social Media Manager – 3.5 to 7 lakhs
- Content Writer – 2.5 to 5 lakhs
At the End
In this age of information technology, people are becoming inclined to smartphones and the internet. Hence, digital marketing is really becoming important and opting it as a carrier option will surely pay off.