Video content is taking over the marketing industry and setting up a new standard for digital marketers. More than 500 million hours of videos are watched by people on YouTube, Facebook, and other platforms every day. Users prefer watching videos and graphics rather than reading texts as a result, 85% of the content that people consume on smartphones is through videos. With such phenomenal growth and popularity, more and more people are uploading videos across multiple channels, from Instagram and Facebook to YouTube and B2B presentations.
Witnessing how frequent video content creators are popping up, video editing tools are no more just for moviemakers and professional videographers. Even businesses, individuals, and hobbyists are using editing software to enhance the quality of their video content and reach global audiences. With so many options available, you have to choose wisely as not all video editing tools are designed for all users.
We have listed 6 video editing tools that you can sign up for to meet your video editing needs:
Adobe offers some of the best creative apps in the world, including Illustrator, Adobe Photoshop, and InDesign. Adobe Premiere Pro is a leading video editing software available in the industry today that helps users turn their raw footage into flawless productions. It is commonly used by professionals to create a range of videos, from streaming content and YouTube videos to movies. They can effortlessly edit, adjust color, refine, and achieve much more through an integrated workflow. The automatic sync comes in handy for multi-angle shots and the fine-tuning tools are just perfect to make your videos stand out from the crowd. You also get customizable keyboard shortcuts along with several collaboration features.
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It’s a popular video editing program used by professionals all over the world, thanks to its user-friendly interface and amazing set of features. However, because of its price, with the Premiere Pro starting at $20.99 per month, it’s best for those who want to do video editing for a long time. It uses artificial intelligence to make it easier for users to perform edits. Its Guided Edits feature is a great tool for demystifying the entire process for new filmmakers, and it now has additional support for 4K resolutions and stabilized video. Also, there are tools for selective edits, real-time effects, and double-exposure video.
Pinnacle is a top-selling video editing software that is built for more professional editors but is also a great choice for hobbyists, consumers, and businesses. The tool enables users to edit their mobile videos on the go and offers support for stop-motion video, Multicam video, 360-degree VR, motion tracking, and 4K video. The recent updates in Pinnacle have introduced a much cleaner interface, making the software easier and more enjoyable to use. Also, leverage the true movie-making power with 2 fully-featured comprehensive iOS applications that are compatible with all iOS devices. Its flagship products- Liquid and Studio, enable users to enhance, edit, and share their videos easily. The home screen includes helpful news and feature updates, tutorials, and add-ons.
It comes with three additional modes, Import, Edit, and Export, and each of them includes all the tools you need to create professional-looking videos. Pinnacle Studio is a fair choice for Windows users who are new to this field and have never edited videos before. It stands somewhere between the more basic free tools and professional-level video editing tools, in terms of price and capability. The platform also boasts impressive rendering speeds and a large library of effects along with good audio editing tools. All the professional editors will be happy to find such a range of pro features, such as video masking, LUT presets, clip nesting, and batch processing.
Movavi is a high-quality and all-in-one multimedia software for Mac and PC. The software is a result of the hard work of digital aficionados who wanted to make video and audio editing as simple as possible. It helps you explore all your imagination to make excellent videos using its versatile and easy-to-use editing tools. Use Movavi’s comprehensive suite to edit videos, capture screens, convert media, and edit photos. Its video and audio editing timeline help you turn your raw footage into a full-fledged movie, thanks to Hollywood-worthy effects, support for a range of formats, and high-grade fades and titles. Over the years, the platform has witnessed a growing audience of over 8 million across 95 countries. The product has positively been reviewed by Yahoo!Tech!, PC World, CNet, and many others.
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Movavi is your best choice for an affordable video editing solution. It comes with an array of high-quality editing tools at the most competitive prices and complete marketing kits. Take your video editing skills up a notch with its special effects, keyframe animation, and ready-made intros. You can apply Chroma Key to change the background in your clips to anything of your choice. Sign in now to try the program’s new and refined user interface, which is so easy, there’s nothing to learn. With this video editor, enjoy lightning-fast file processing and rendering.
Screencast-O-Matic is a popular screen recording and video editing tool that you can launch directly from a browser. Trust us, once you use this software, you’ll be a fan for life. It’s affordable and easy-to-use with a yearly fee of $19.80 for the Deluxe plan and $48 for the Premiere plan. The amount is completely justified when you use its exceptional suite of video editing features. This software is widely used in the business and education sectors, boasts an extensive community of over 9 million, and is trusted by Fortune 500 companies and individual professionals across 190 countries. You can personalize videos with the help of its robust suite of editing tools. Even a beginner can edit videos easily without any training.
Screencast-O-Matic lets you easily transform your videos with an intuitive video editor, that too for free. You can use effects like overlays including images, text, and more. Also, enhance videos with music and sound effects. Save videos to your device or publish them to share with a wider audience. Hands down, it’s a great option for people who want an inexpensive screen recorder and video editing tool.
Corel VideoStudio Ultimate
Corel has been a strong competitor to Adobe when it comes to video editing and this rivalry continues with VideoStudio Ultimate as well, which is another editing tool for beginners on the Windows platform. It is one of the top solutions across the globe with a community spanning over 100 million people in around 75 countries. Its awkward-winning editing products are MotionStudio 3D, VideoStudio Pro, and VideoStudio Ultimate. The solution is powerful yet easy to learn for beginners and everyone else who want to create simple videos quickly without dealing with the fuss of complex controls.
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This cost-effective video editing software is known for its clear and intuitive interface so users can get started without hassle. Once they master the basics, they can explore more advanced features, such as 4K support, 360-degree VR video support, motion tracking, 3D text editing, a music library, multicam support, and thousands of editing effects. It is a leading software company offering a top-notch video editing platform with exclusive deals and plans. Corel VideoStudio Ultimate works with layers, making it a bit different from other video editing platforms. Also, it’s not advanced enough to be considered a pro tool but for newcomers, it offers good value.
Cyberlink PowerDirector 365
Cyberlink PowerDirector 365 is counted among the best video editing tool aimed at consumers. The solution is available for Mac and Windows users, adding a great deal of fun and cutting-edge features wrapped in an incredible and easy-to-use package for new audiences. The software comes with different versions of PowerDirector, namely PowerDirector Ultimate ($139) and PowerDirector Ultra ($99), which are one-time purchases, and PowerDirector 365 ($69.99/year), which is a subscription model with Shutterstock integration, video editing plugins, and unlimited access to CyberLink’s background music. You get support for all file standards and formats that you can imagine.
The latest version of Cyberlink lets you add graphics and text to automatically follow the motion of an object. You can also check the best graphic design software for excellent graphics. It offers AI-driven features as well, such as AI DeReverb, AI Audio Denoise, and AI Video Denoise. Get cracking on the 100-track timeline and make the most of stabilization and video correction tools, multi-cam editing, professional effects, motion tracking, and easy trimming. There is also 360-degree video editing with support for all the file standards and formats that you can ever imagine. Then you have slideshows, DVD menus, screen recording, object design tools, and more. A high level of sophistication can make PowerDirector 365 a little challenging for beginners but there are lots of video tutorials to help you get started.
The 6 video editing tools mentioned above are a great place to start with. They are reliable and trusted by numerous people and corporations around the world. All the listed solutions offer a variety of built-in resources, responsive technical support, and more. If you are a professional who is looking for a long-term solution, then prefer a paid version of any advanced software. However, if you are doing video editing as a hobby, then go for a free trial first before you invest a hefty amount. Either way, make sure that you do detailed research and make a smart decision.