Email Marketing is trusted to deliver higher ROI than other popular marketing channels. Also, it’s an excellent way to build a strong community and engage customers, giving it an edge over others. However, to harness the true power of email marketing, you need to choose the right tool to take your marketing campaign up a notch. You must put the right infrastructure in place to handle different aspects of email marketing and reach your target audience in a way that encourages engagements, generates more leads, builds stronger relationships, and boosts sales.
Email marketing tools not only track emails but also segment your lists, increase audience, and combine different marketing channels to create a powerful solution that elevates your business and drives more revenue.
We have put together a list of the 6 best email marketing tools based on their unique set of features, ease of use, functionality, and other factors. Read carefully about them to find the right software for your business and get the best results.
Omnisend is a leading email marketing tool that primarily caters to the e-commerce industry by integrating all communication platforms in one place. It automates email delivery using behavioral triggers and times communications as per your customers’ convenience. The solution was designed to help e-commerce businesses have complete control over their marketing strategies across multiple channels via automated SMS, email, push notifications, etc. With its impressive suite of features, such as email capture tools, drag-and-drop visual builder, segmentation, and tons of templates, it expands the reach of your newsletters and boosts sales. The best part is that Omnisend seamlessly integrates with Instagram, Google Ads, Messenger, Facebook Ads, and Whatsapp, which have 10 times higher click-through rates than email.
With the main focus on e-commerce, Omnisend offers innovative email templates that aim to reduce cart abandonment and increase repeat buyers. It also includes pre-built automation for transactional emails and welcome series to streamline buyer engagements. Moreover, features like virtual scratch cards, wheel of fortune, and birthday discounts make it evident that Omnisend is built by a professional team with extensive knowledge of how e-commerce business works. Exceeding your expectations, the software hooks easily into most e-commerce solutions, including Shopify, Magento, and BigCommerce along with review and help desk platforms, such as ReCharge, Yotpo, and Smile.io. Leverage its comprehensive audience insights to send more relevant email marketing messages.
- Pop-ups, wheel of fortune, scratch cards, and forms generate more leads
- Transactional and marketing emails
- A library of templates to create professional emails without coding
- Easy customization of emails to fit your brand.
- Include dynamic discount codes
- An Automations Library with pre-built workflows
- Retargeting, surveys & polls, reporting
- Reports and analytics to find winning campaigns and track sales
Price: The free plan allows you to send up to 500 emails/ month and paid subscription starts from $16/ month.
Sendinblue is a well-known transactional email services platform that also includes additional functions, such as landing page creation and customer relationship management. It allows users to create professional emails in no time with its email builder and an amazing combination of features. The platform has a simple drag and drop editor, which is perfect for beginners who have no experience in email marketing. Moreover, with its marketing automation tools, you can easily create a compelling campaign, send transactional emails, segment users, and maintain a workflow for automatic follow-up emails. You can select the right time to send bulk emails or messages using AI algorithms. Thanks to its 70+ responsive templates, Sendinblue makes it easier to create engaging emails and you can preview the results to ensure that the design looks the way you want. You can also get help of best graphic design software to enhance design of your website.
The tool also has a built-in Facebook ads functionality so you can retarget contacts and generate new leads. For an effective email marketing solution with a solid API and a good deliverability rate, Sendinblue is a perfect choice. Also, you can use A/B testing and segmented recipient lists to optimize your campaigns without any manual effort. Its separate SMTP bulk email marketing service powers automated or transactional emails from a WordPress site. Although it’s not needed for email marketing campaigns, it’s a great functionality if you have a large website and want automatic real-time content-based emails.
- A shared inbox tracks your customer email history
- Marketing automation, SMS, Live chat, CRM
- Over 70 responsive email templates
- Contact segmentation
- Transactional email
- Facebook Ads to generate new leads
- Sign-up forms
Price: The free plan allows you to send up to 300 emails per day and the paid plans start from $25/month.
ConvertKit is a robust and relatively simple email marketing platform for professional bloggers, e-commerce businesses, marketers, and content creators. It is extremely powerful yet easy to use with a clean interface that ensures an enjoyable experience. One unique feature of ConvertKit is that you can offer content upgrades and incentives with just email signup forms. The tool comes with auto-responders so you can send drip emails using its emailing services. You can segment subscribers into those who have made purchases and those who are interested. This can further increase conversions with more personalized emails, which is also popularly known as targeted email marketing. The platform has all the features of a top-notch email marketing software, including data management and list segmentation, landing page builder, email workflows, tagging systems, A/B testing, automation, personalization, and a lot more.
ConvertKit has no whistles or bells or email templates, it encourages users to create personalized emails to increase engagement and build their own brand that makes more sense. That doesn’t make ConvertKit unfit for other use cases, for a simple tool to help you connect with your audience through regular content, you won’t find a better solution. In addition, ConvertKit is known for email-based support and vast knowledge along with excellent learning material. You can even sell digital products and sub using the same platform.
- Use Creator Pro to change a URL after sending an email.
- Automate sales funnel to automatically send content to subscribers
- Sell digital products
- Build professional landing pages and sign-up forms
- Create personalized and engaging email marketing campaigns
Price: A free plan lets you send emails for up to 1,000 subscribers and paid packages start at $29/month.
EmailOctopus is built on the back of Amazon SES, giving you all the infrastructure benefits of AWS and helping you build exceptional email campaigns with a friendly UI. The platform was designed with a mission to make email marketing simpler and more intuitive with better value. Although the free plan doesn’t come with as many features as other tools on the list, you can send a lot more emails every month than most of the listed options. Its drag and drop editor lets you customize email templates or you can prepare one from scratch. EmailOctopus is the right choice for a small tech startup that has an AWS expert to leverage the flexibility and potential of SES and create emails without coding.
The email marketing software also includes a landing page builder, comprising every feature required to generate leads and grow the email list. Your existing tools, such as WordPress, Shopify, and Gravity Forms can easily integrate with the app to enable customer data exchange and achieve the higher goals of ambitious businesses. However, EmailOctopus is quite simple so you can use it to send email campaigns but don’t expect advanced features, such as visual automation or multi-touch attribution.
- Email automation to deliver successful email campaigns
- Import existing subscribers and grow with customizable forms for your website
- Create attractive landing pages to capture more subscribers
- Use data insights to segment subscribers into target audiences
- Customize a pre-designed template or build your own designs
Price: Choose a free plan for up to 2,500 subscribers and 10,000 emails/ month. Paid plans start at $20/ month.
Drip is a popular option in email marketing tools which is more advanced and a perfect option for bloggers, e-commerce businesses, and digital marketers. Its seamless integration with WooCommerce, Shopify, and Magento makes the platform more popular in the e-commerce sector. Also, it allows users to add pop-ups and opt-in sign-up forms to a website and capture more leads. Businesses can use CRM data to segment the email list and create a more personalized campaign based on purchase history, clicks, and other factors. Other features that make Drip stand out from others are its intelligent marketing automation tools, split testing features, visual automation workflow builder, smart email segmenting, and list groups. All of them allow you to reach and connect with targeted customers for higher sales. Its e-commerce revenue attribution shows the exact revenue generated from each email marketing campaign.
Drip integrates with SMS marketing for better audience engagements and reduced cart abandonment. Its support options are webinars, live chat support, detailed courses, automation training, excellent documentation, and free guides. Yes, you might feel that Drip is a bit more expensive but its advanced features for maximized marketing efforts make it worth the investment. The tool has recently added an SMS notification feature to all its plans (free or paid) so you can connect with users on both email and SMS marketing channels. Hence, making it a true all-in-one email marketing platform for store owners
- Ecommerce CRM to learn more about customers and create targeted and personalized email marketing campaigns.
- Sophisticated contact list segmentation
- SMS automation to drive better buyer engagement
- Easy to set up and use
- Connect your e-commerce site to Drip and collect revenue-attribution data for informed marketing decisions
Price: With a free trial, its pricing starts at $19/month.
MailerLite is one of the strongest competitors when it comes to email marketing tools for small and medium businesses. Unlike other options, it is a universally great tool irrespective of industry and domain. From a freelancer and side-hustle to a small charity, MailerLite is ideal for bulk email marketing campaigns. The platform offers all the basic features of a powerful email marketing solution, be it automation, landing page builder, surveys, or popups, making it a preferred choice among users. Along with a drag and drop email builder, it also offers a rich text editor and a built-in photo editor to create engaging emails.
If you are already using e-commerce platforms and marketing tools, then MailerLite will integrate with them without hassle or disruptions. Create responsive landing pages to improve chances of conversions and run split tests on different variations to see what works best for you. At first, MailerLite seems an understated tool due to its clean design. However, this is one quality that makes it so powerful. It also provides a comprehensive campaign report with important stats, such as open rate, click rate, unsubscribe rate, etc.
- Website builder and landing page builder to quickly build web assets
- Drag-and-drop interface to design emails
- Test, experiment, and streamline emails for improved email marketing benchmarks
- Tons of email templates to choose from
- Pop-ups and embedded forms bring in more leads
- Advanced targeting features to personalize campaigns
Price: Use it for free for up to 1,000 subscribers and 12,000 emails/ month. Paid plans start at $10/month.
Irrespective of your industry, email marketing is a reliable way to send your brand message to the right people and stay connected with the target audience even if they are not visiting your website. Also, it has the best ROI among any marketing channel despite being around for decades now. It earns 4200% ROI, so for every $1 spent on email marketing, you can earn back $42 in return.
All the above-mentioned email marketing tools offer robust features even with unpaid plans. Freelancers, small businesses, and digital marketers can make the best out of these platforms while saving a great deal of effort and money. Even if you want to upgrade your plan to meet your business needs, you can find affordable options too.